Masters of the Universe

Philip Reed December 5, 2016

This newspaper ad from 1983 gives kids the chance to meet He-Man and Skeletor in person, making this part of...

Philip Reed November 17, 2016

Super7 has opened pre-orders on the new Masters of the Universe Ultimates, a collection of repaints of Mattel's Masters of...

Philip Reed November 15, 2016

We just looked at the Diakron toys in the 1983 Montgomery Ward catalog (posted here), and now it's time for...

Philip Reed August 24, 2016

Hasbro's G.I. Joe and Mattel's Masters of the Universe each appear in this short newspaper piece from the December 23,...

Philip Reed August 16, 2016

From the same newspaper as that recent G.I. Joe Skystriker advertisement comes this dark, grainy ad for Mattel's Masters of...

Philip Reed August 9, 2016

If you've read Toy Monster* and Mastering the Universe* then you're well aware of the troubles Mattel faced in 1987....

Philip Reed July 31, 2016

The newest wave of Kenner-style Masters of the Universe 3.75-inch scale action figures are now up for pre-order at Big...

Philip Reed July 23, 2016

Fans of Mattel's Masters of the Universe series (find at Amazon.com*) got a bit of a surprise this week: Super7...

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