Autobot Minicars and Cars on Sale in 1984 
G.I. Joe Battlefield Accessories and Action Figures at Osco 
Shockwave Only $9.99 in 1986! 
Arco’s Ro-Gun and Tomy’s Starriors on Sale in 1984 
“The tyranny of He-man”
Mattel certainly knew how to make money off of Masters of the Universe toys. Aishah Ali, writing in the October...
‘Masters Of The Universe’ Are Also Market Masters
Well this article certainly offers up a point of view that didn't seem all that common at the time. Credited...
Mattel’s “Masters of the Universe” Handheld LCD Game Reviewed in Electronic Games Magazine
If you flip through the December, 1983 issue of Electronic Games Magazine (hosted at archive.org) then you'll encounter this three-page...
Grossest Toy of 1986?
Congratulations, Stinkor, for being singled out as one of the grossest toys of the 1986 holiday season. Reprinted in the...
Masters of the Universe Bashasaurus Patent
In his 2005 book (Mastering the Universe*) Roger Sweet offers his thoughts on the birth and death of the Masters...
Is BattleGrip Difficult to Read?
Yesterday I ran across 64 Awesome, Free Tools for Modern Storytellers at Medium and instantly found myself drawn to the...
1986: The Role of Language and Gender in The Transformers
Joan E. Aitken tackles a complex issue in October of 1986 with her paper titled The Role of Language and...
1981 “Dungeons & Dragons Adventure” Ad from Boys’ Life
The August, 1981 of Boys' Life magazine includes this full-page Dungeons & Dragons that shows kids just how exciting it...