“Hot Wheels celebrating a billion cars on the road”
According to hotwheelsmedia.com the company has sold more than four billion Hot Wheels toy cars (Amazon.com search*) since the line...
newspaper
1970 Newspaper Ad Featuring Ideal’s “Bang Box” Game
A few days ago I posted the commercial for Ideal's Bang Box game. The explosive game with balloons and nails...
“Mattel sees Web driving Hot Wheels sales”
The February 8, 2002, issue of the Reading Eagle newspaper reprints this Wall Street Journal article on Mattel's Hot Wheels...
“Free Hot Wheels Car” in 1982
You may remember last week's post about a similar offer from 1981, but when you look closely you will find...
“‘Minority Report’ work of a master”
Following up on the new Minority Report television series (posted here) I set out into the Google newspaper archives to...
“Kids, Meet Captain Hot Wheels” in 1983
June 2, 1983. The Toledo Blade newspaper announces to children of Toledo that 'Captain Hot Wheels' will be at Hobby...
Savage Mondo Blitzers and Name Controversy in 1992
I stumbled across this 1992 newspaper article while exploring the online Google archives, and I immediately realized I didn't know...
1987 Newspaper Article on Tonka Buying Kenner
I've shared old news about this before, and my two action figure marketing books -- Each Sold Separately* and Action...
