Masters of the Universe

Philip Reed August 14, 2017

There's a 1987 TRU ad posted at archive.org that deserves our attention. There are a handful of toylines represented in...

Philip Reed August 8, 2017

The Power Lords and Starriors ad we saw this past weekend also included a block for Mattel's Masters of the...

Philip Reed August 5, 2017

November 30, 1983. Mattel's Masters of the Universe* series has never been as popular as it was in the eighties,...

Philip Reed July 14, 2017

Yesterday's Masters of the Universe ad felt lonely, so I dug back into the archives and spotted this Winn Dixie...

Philip Reed July 13, 2017

Here we find Mattel's Masters of the Universe on sale in 1985. A store called Roses offering the individual Masters...

Philip Reed July 2, 2017

I'm back from my trip to Rochester, New York, where I spent time in the Strong Museum exploring the Playthings...

Philip Reed July 2, 2017

There's no doubt that someone out there could construct a book of Masters of the Universe newspaper ads of the...

Philip Reed June 28, 2017

This 1985 newspaper has one of the better advertisements I've run across yet for the Snake Mountain Challenge Stunt Set,...

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