“Licensing has become a coordinated professional effort . . . “
A 1982 newspaper article about Smurfs gives us another peek at the toy industry of the eighties, with Bernie Loomis...
Strawberry Shortcake
May, 1983 Playthings Magazine and Licensing
G.I. Joe: A Real American Hero (1985 TV series) (Photo credit: Wikipedia) Going through issue after issue of Playthings magazine...
“Care Bear, Strawberry Shortcake creator hoping for new trivia hit” in 1985
Bernie Loomis makes an appearance in this November 26, 1985, Pittsburgh Post-Gazette article by Wendy Zellner in which Loomis is...
“Which comes first: entertainment or merchandising?”
Yesterday's trip to the Brian Sutton-Smith Library (mentioned here) left my head swimming in the toy industry's past. I spent...
“‘Scent-sational’ toys due to hit market”
Back in April of this year I shared a 1981 magazine article titled Let's Get Serious About Toys. The article's...
Star Wars, Masters of the Universe, Strawberry Shortcake, and Robo Force in 1984
The absolute coolest part of this 1984 toy ad from the Southeast Missourian newspaper is that each toy includes an...
Star Wars, Strawberry Shortcake, and More in Kiplinger’s Personal Finance
November, 1983. What better time of year to dive into toytalk than the holidays, and this article from Kiplinger's Personal...
The Subtle Erosion of the Spirit of Play
There's an article about toys and the toy industry in the December, 1981 issue of Texas Monthly that really gives...
