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Philip Reed November 2, 2017

This Muppet Magazine advertisement from 1983 is surprisingly specific; it promotes a single one of Mattel's many Hot Wheels toy...

Philip Reed August 4, 2017

December 8, 1982. When I was a kid, between 1978 and 1984, there was a single toyline that pretty much...

Philip Reed August 3, 2017

There's always the commercial if you need more, but you can start your day out with this 1985 Walmart newspaper...

Philip Reed July 24, 2017

Here's a 1984 newspaper ad for the fans of Schaper's Stomper 4x4 motorized toys of the eighties. This Walmart ad...

Philip Reed June 28, 2017

This 1985 newspaper has one of the better advertisements I've run across yet for the Snake Mountain Challenge Stunt Set,...

Philip Reed June 26, 2017

I posted a 1983 ad for the Stuntsters last month, and now it is time for a look at the...

Philip Reed May 26, 2017

And this is what I love most about exploring the newspaper archives: Discovering toys I never knew existed. Scroll to...

Philip Reed April 18, 2017

Flip to page 45 in this issue of the Toledo Blade newspaper if you find yourself missing Kay Bee. The...

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