hasbro

Philip Reed August 2, 2015

Now this isn't the first time that we've seen an Ultra Magnus newspaper ad from the eighties. Back in April...

Philip Reed July 31, 2015

Here's a page from the Kentucky New Era newspaper from October 14, 1989. Why? Well, when a newspaper advertisement features...

Philip Reed July 26, 2015

Isn't it strange how one random discovery leads to another which then continues leading you until you're lost in an...

Philip Reed July 25, 2015

Can you believe that only seven years ago Hasbro's G.I. Joe 25th Anniversary* was still performing well enough at retail...

Philip Reed July 25, 2015

There's only one problem with the 1988 Dino-Riders ad that I posted yesterday: It led me to spend time searching...

Philip Reed July 22, 2015

Hasbro has been trying to do something with M.A.S.K. for years now. In 2008, they released Specialist Trakker* as a...

Philip Reed July 18, 2015

Fans of Star Wars action figures, vehicles, and other toys (Amazon.com search*) will want to visit Walmart for a look...

Philip Reed July 11, 2015

In the two action figure marketing books that I published earlier this year -- Each Sold Separately* and Action Figures...

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