mattel

Philip Reed October 15, 2016

Offering up a list of suggested Christmas gifts is an important part of many magazines, both of the past and...

Philip Reed August 28, 2016

We've seen Mattel's Electronic Dungeons & Dragons Computer Labyrinth a few times before (newspaper ad, instruction booklet), and today we...

Philip Reed August 24, 2016

Hasbro's G.I. Joe and Mattel's Masters of the Universe each appear in this short newspaper piece from the December 23,...

Philip Reed August 16, 2016

From the same newspaper as that recent G.I. Joe Skystriker advertisement comes this dark, grainy ad for Mattel's Masters of...

Philip Reed August 9, 2016

If you've read Toy Monster* and Mastering the Universe* then you're well aware of the troubles Mattel faced in 1987....

Philip Reed July 23, 2016

Fans of Mattel's Masters of the Universe series (find at Amazon.com*) got a bit of a surprise this week: Super7...

Philip Reed July 19, 2016

Mego's Micronauts and Mattel's Shogun Warriors are only two of the toylines featured in this 1977 newspaper ad that is...

Philip Reed July 19, 2016

The success of Star Wars in 1977, combined with the lack of official action figures that Christmas, led to a...

Recent Comments