mattel

Philip Reed December 12, 2016

This Beaver County Times advertisement from 1982 shows off Mattel's then-new Masters of the Universe toyline, with Castle Grayskull taking...

Philip Reed December 11, 2016

I know, I know. Looking at newspapers from 1977 won't help me uncover G.I. Joe advertisements of the eighties, but...

Philip Reed December 5, 2016

This newspaper ad from 1983 gives kids the chance to meet He-Man and Skeletor in person, making this part of...

Philip Reed December 4, 2016

There's a much better ad for Mattel's Secret Wars series out there (posted here), but this ad from the first...

Philip Reed November 18, 2016

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Philip Reed November 17, 2016

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Philip Reed November 15, 2016

I was searching YouTube for toy documentaries when I ran across this short film from the fifties in which we...

Philip Reed November 15, 2016

We just looked at the Diakron toys in the 1983 Montgomery Ward catalog (posted here), and now it's time for...

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