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Philip Reed February 12, 2016

I told you guys that exploration is important when you're in the Google newspaper archives. This 1984 ad for Mattel's...

Philip Reed February 1, 2016

As this 1978 newspaper ad demonstrates, Mattel has done an amazing job over the decades of keeping Hot Wheels cars...

Philip Reed January 31, 2016

So yesterday I speculated that the reason it's so easy to find newspaper ads for the Masters of the Universe...

Philip Reed January 30, 2016

After last week's ad for the Mattel Masters of the Universe Dragon Walker toy it seemed fitting that I continue...

Philip Reed January 27, 2016

Twice in the last week we've seen the results of Mattel's 1985 Masters of the Universe character design contest (first...

Philip Reed January 25, 2016

Out of the 1982 He-Man Meets Ram-Man mini-comic book (which you can see at he-man.org or the Dark Horse He-Man...

Philip Reed January 25, 2016

Last Friday I posted a 1986 article and today I'd like to return to Mattel's Masters of the Universe contest...

Philip Reed January 23, 2016

You know how I get. After last week's Dragon Walker ad I kept digging into the Google newspaper archives for...

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