“Court Favors Ideal Toy Corp.” in 1977
Naushua, New Hampshire's The Telegraph comes at us from December 28, 1977 with this short snippet of news showing that...
newspaper
What Made Toys Hot in 1985?
Today's look at a 1985 newspaper focuses on a N.Y. Times article by Lisa Belkin. Taken from the September 6,...
“Rugged Robots” in 1985
From the November 17, 1985 issue of the Lawrence Journal-World comes this full-page advertisement for Transformers, GoBots, Ro-Bots, Moto-Bots, Powertrons,...
Toy Manufacturers and Television Advertising in 1978
If you've read my book about action figure marketing in the eighties -- Each Sold Separately* -- then you already...
1966: “You Can’t Build a Business on Fads.”
More of my searching for "Bernard Loomis" resulted in this November 24, 1966 article from the Bend, Oregon newspaper, The...
“Toys that convert into robots, like Transformers and GoBots, are the hit toys this Christmas for boys ages 5 to 12.”
December 11, 1984. Fredericksburg, Virgina newspaper The Free Lance-Star opens with a scene that drives home the fact that toy...
Toy Sales and Aggressive Fantasy in 1985
After yesterday's newspaper archive search for "Bernard Loomis" turned up one gem (see "Toymakers, the Economy, and Bernie Loomis in...
Win a Transformers Sticker Book, Children of 1988!
Hey! Did you know that the Google Newspaper Archives also included newspapers from outside of the US? That's fantastic! Way...
