What surprises me most about this 1979 newspaper ad is that it is from the Safeway stores. The contents of the ad are fairly standard for the time — Matchbox toy cars, Yahtzee, Play-Doh, Hungry Hippos, and other classics — but the retailer isn’t one I usually think of when I stop and ask myself: Where should I search for toys?

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1 thought on “Toy Savings at Safeway in 1979

  1. The local A&P would randomly carry toys from time to time. They were usually up front near the office, and it was only a small section, maybe the size of a checkout endcap. Name brand stuff too, not your usual rack toys. I actually ended up with a G1 Kickback and a G.I. Joe Freefall from that store. I guess they were gifts for being good while my mom was grocery shopping.

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