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Philip Reed July 13, 2015

Google's archives of old magazines and newspapers is great fun to search through, and this article from Kiplinger's Personal Finance...

Philip Reed July 11, 2015

In the two action figure marketing books that I published earlier this year -- Each Sold Separately* and Action Figures...

Philip Reed July 10, 2015

It has now been more than thirty years since Hasbro brought us the G.I. Joe Whale (yojoe.com page), one of...

Philip Reed July 6, 2015

The best part of Hasbro's G.I. Joe toy commercials during the eighties had to be the animation. Most of the...

Philip Reed July 4, 2015

If you're still buying Hasbro's G.I. Joe action figures and vehicles (Amazon.com search*) today then you're probably familiar with this...

Philip Reed June 29, 2015

I have got to find a way to get to the Super7 Masters of the Universe pop-up store at SDCC...

Philip Reed June 29, 2015

Hasbro's "Direct to Consumer" G.I. Joe line (Amazon.com search*) was just one way in which the company has tried to...

Philip Reed June 23, 2015

Hasbro's G.I. Joe series has had a couple of rough years at retail, but things are still strong enough that...

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