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Philip Reed August 5, 2017

November 30, 1983. Mattel's Masters of the Universe* series has never been as popular as it was in the eighties,...

Philip Reed August 4, 2017

December 8, 1982. When I was a kid, between 1978 and 1984, there was a single toyline that pretty much...

Philip Reed July 14, 2017

Yesterday's Masters of the Universe ad felt lonely, so I dug back into the archives and spotted this Winn Dixie...

Philip Reed July 13, 2017

Here we find Mattel's Masters of the Universe on sale in 1985. A store called Roses offering the individual Masters...

Philip Reed July 12, 2017

It turns out that the Wheeled Warriors newspaper ads may not be as tough to find as I thought. I've...

Philip Reed July 2, 2017

I'm back from my trip to Rochester, New York, where I spent time in the Strong Museum exploring the Playthings...

Philip Reed July 2, 2017

There's no doubt that someone out there could construct a book of Masters of the Universe newspaper ads of the...

Philip Reed July 1, 2017

Yesterday's newspaper ad for the Barbie Loves McDonald's playset sent me off in search of more info on the toy,...

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