Hot Wheels Ad from 1970 Life Magazine Ad
The world was a very different place back in 1970. How else would you explain this 1970 Hot Wheels advertisement's...
mattel
Masters of the Universe, Voltron, Transformers, and More Advertised in 1985
Last week I posted a 1986 newspaper ad featuring the Transformers Triple Changers, including Blitzwing, and now it's time for...
Mattel’s “Captain Power” in Popular Science
You remember Captain Power, right? Mattel's action figure and television series in which the toys used lights and science to...
Star Wars, Masters of the Universe, Strawberry Shortcake, and Robo Force in 1984
The absolute coolest part of this 1984 toy ad from the Southeast Missourian newspaper is that each toy includes an...
“Mattel stops sale” in 1979
Earlier this year I shared a 1979 newspaper article about Mattel's recall of Battlestar Galactica toys. The story describes a...
Shogun Warriors and Star Wars in 1980
The Oregon Bulletin newspaper in 1980 was hiding this "Super Toy Sale" ad that has Battlestar Galactic, Shogun Warriors, Mattel's...
1978 Mattel Values Featuring Shogun Warriors and Godzilla
This October 1978 issue of The Evening News newspaper includes a full page toy advertisement of Mattel "values," several different...
Spotted Online – Rocket Tops Review at CollectionDX
If you collect Shogun Warriors toys (Amazon.com search*) then this may interest you: NekroDave has posted a look at Rocket...
