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Philip Reed July 3, 2015

The Spokane, WA Spokesman-Review newspaper on August 17, 1981, offers up this deal for kids who love Hot Wheels toy...

Philip Reed July 2, 2015

Out of a 1970 issue of Boys' Life comes this ad for Mattel's Hot Wheels toy cars (Amazon.com search*), and...

Philip Reed June 15, 2015

Mattel's Masters of the Universe Classics action figure series (Amazon.com search*) has been running for several years now, with dozens...

Philip Reed June 9, 2015

It was only through Mattel's efforts in the late seventies that the Shogun Warriors (Amazon.com search*) even captured a wide...

Philip Reed June 8, 2015

All it takes is one simple, accidental discovery and I'm suddenly digging deeper into some thing or other. Today I'm...

Philip Reed June 2, 2015

The representative screen for the Mattel Treasure of Tarmin video game (Wikipedia page) may not look all that great, but...

Philip Reed May 20, 2015

In yesterday's Zaxxon post, you may have noticed that the final page was severely cropped. Well, that was because I...

Philip Reed May 13, 2015

This 1983 advertisement for Mattel's Kool-Aid Man video game demonstrates just how insane the video game market was before the...

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